Client Name

Project Name


Annie Li

Darq Mattr

Darq Mattr is a fashion photography production company my classmates and I composed as our final project serving graduating Seniors at Parsons The School of Design.



The challenges we overcame were securing key partnerships ( high-end hair stylists, make up stylists, model, and photographer), securing a photo shoot location, securing clients and expanding our business outside of a prototype. 



Our client was Annie Li of Parsons Fashion Design BFA. Annie graduated in 2016 our fashion photography we produced for her collection was featured on

Learning outcomes, skills, and competencies:

  • Managing a fashion photography shoot on-set 

  • coordinating a fashion production shoot 

  • producing advertisement utilizing graphic design skills and Photoshop 

  • producing a working prototype for a business concept