Client Name

Project Name

Description

Annie Li

Darq Mattr

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Darq Mattr is a fashion photography production company my classmates and I composed as our final project serving graduating Seniors at Parsons The School of Design.

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Challenge: 

The challenges we overcame were securing key partnerships ( high-end hair stylists, make up stylists, model, and photographer), securing a photo shoot location, securing clients and expanding our business outside of a prototype. 

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Solution: 

Our client was Annie Li of Parsons Fashion Design BFA. Annie graduated in 2016 our fashion photography we produced for her collection was featured on Vogue.com

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Learning outcomes, skills, and competencies:

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• Managing a fashion photography shoot on-set 

• coordinating a fashion production shoot 

• producing advertisement utilizing graphic design skills and Photoshop 

• producing a working prototype for a business concept